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About

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For Cynthia Correll, the title “Communication Architect” perfectly articulates the expertise she offers service-oriented businesses. It’s more than marketing or messaging. It’s about collaborating to design an intuitive, easy-to-understand and engaging sales experience. She shows her clients how to walk their prospects through the process and unlock maximum value for their services.

Cynthia combines art, logic and structure to express complex ideas. By designing simple, engaging tools, presentations and processes, Cynthia creates a common language between her clients and their audience so that big ideas become easy to understand, intuitive and inspiring.

A key to Cynthia’s resourcefulness is her varied background. Her professional experience spans a variety of industries and ranges from startups and nonprofits to Fortune 500 companies. Her work has varied from instructional design, customer training, IT programming and installation to producing large-scale national sales conventions, designing brand identities and coaching entrepreneurs.

 

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Early on, she was recruited to join the initial management team of an educational software startup in California. She successfully built the customer service and training division from the ground up, ultimately creating an operation of 500 staff nationwide. Her team installed and managed hundreds of computer labs with software for teaching reading and math critical thinking skills in elementary schools. The business grew in a whirlwind seven years to 2,000 employees and $200 million in revenue.

Cynthia’s retirement was short-lived. She accepted a strategic planning position with the San Diego Workforce Partnership and eventually returned to school to follow her passion for fine art and graphic design.

She found her creative niche in book arts, an art form that combines images, text and structure. She has won praise for several of her “books,” including her entry in the International Edible Book Tea event: A Mason jar of alphabet soup labeled “Complete Works of William Shakespeare — Shake Before Reading.” The art critic for The Durango Herald singled-out her “River Book” exhibit as “the quirkiest”.

By integrating art into her business, fusing creativity and logic, Cynthia gets better results for her clients by powerfully engaging prospects and audiences.

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